We used a playful design and conversational tone, clear sign posting to relevant content and products, also highlighting the breath of editorial and user generated content. The UX and SEO was improved through considered taxonomy, meaningful classification of content and considered site structure, page layout and content hierarchy.

 

I created all the responsive web wireframes for client sign off and designed a suite of page templates based on the rebranding. I produced a catalogue of responsive, reusable components and a comprehensive style guide, which was used as reference material for developers and future designers.